Research Associate
Director of Marketing & Business Development at Lets Group, leading marketing and growth strategy across a cross-functional ecosystem of legal, financial, growth and innovation services operating in 35+ countries and serving over 1,000 clients globally. She oversees integrated go-to-market initiatives, brand positioning and business expansion across highly regulated and innovation-driven sectors, aligning commercial strategy with international growth objectives.
Chief Marketing Officer with over 15 years of experience at the intersection of technology, digital marketing and innovation. Formerly CMO at Dekalabs (Bit2Me Group), where she led the marketing strategy for custom development, blockchain and AI services. Specialist in integrating artificial intelligence into marketing and sales platforms, with a track record as an independent AI consultant. International profile with experience building strategic bridges between Europe and the Indian market. Regular keynote speaker at university master’s programmes on AI and marketing. Published author in international academic books.
She has held senior leadership positions across the technology and crypto ecosystem, including at the Asociación Española de Directivos —an advisory body to the UN Economic and Social Council— and at Climatecoin™, an international climate-impact blockchain project with presence at the World Economic Forum in Davos, where she led global marketing strategy and represented the brand before international media and stakeholders.
She is a guest lecturer at the Master’s in Ethical Governance of AI at the Universidad Pontificia de Salamanca and the author of a chapter in the academic volume Prospectiva de las Relaciones Internacionales, published by the Universidad de Chile (2024).
She is also an active voice in the public conversation around technology and culture. She hosts Due Diligence, a podcast on trends, technology and innovation available on Spotify, and writes Trascendental, a Substack newsletter exploring AI, philosophy and digital culture. She contributes regularly to specialist media including Marketing Directo and techietrends.media, Eneaverso, and maintains an engaged community on X, with a qualified audience spanning technology, blockchain, sustainability and entrepreneurship